A sea of good reasons to make your label unique and truly sustainable

Your choice of label has the power to fight plastic pollution in the oceans

The plastic crisis in the oceans is real. It demands the attention of consumers, brands and humanity. Today, only about 10% of plastic waste is recycled globally, while the rest ends up in landfills, incinerators or is dispersed into nature or the oceans*. The world desperately needs more ways to reuse post-consumer plastic waste.

Our solution is Ocean Action Label

a label whose material is produced from plastic collected on ocean shores through a mass balance approach.

Your packaging label can help stop plastic leakage into the oceans at source

What is Ocean Bound plastic?

Ocean Bound plastic is plastic waste defined as ‘at risk of ending up in the ocean’ and is estimated to generate 80% of plastic marine litter. It consists of abandoned plastic waste of all sizes found within 50 km of the coastline in communities or areas where waste management is non-existent or very inefficient. Plastic waste is not collected properly and is abandoned in the environment, from where it can be carried into the ocean by rain, wind, tides, river flow or flooding. Ocean-bound plastic is waste that would otherwise damage the ocean, harm marine life and even end up on our plates via marine food chains.

Why choose the Ocean Action label, made from ocean-related plastic waste?

  • Thanks to chemical recycling, it has identical properties to standard PP film
  • Requires no further process modifications
  • Suitable for demanding applications, such as food and cosmetics
  • Allows brands to have a higher percentage of recycled material in their packaging, avoiding the use of virgin fossil raw materials
  • A valuable action to eliminate ocean pollution by reducing ocean-bound plastic waste
  • The Ocean bound plastic label is available in white and transparent PP film with top coating
  • The label is ISCC certified according to the mass balance approach

Working together for circularity

Collaboration along the value chain is perhaps the most important action that can make the circular economy a reality. With the help of tools such as the Material Circularity Indicator (MCI), jointly developed by the Ellen MacArthur Foundation and Granta Design, you can demonstrate that your packaging has the potential to close the loop.

Here are some ideas where you can use them

  • Labels for all summer products: sun creams and oils, shampoos and bubble baths, moisturising products
  • Labels for fish products: canned tuna, anchovies, mackerel, etc.
  • Labels for marine products: beachwear, sunglasses, diving items
  • Labels for anyone who cares about our oceans