sustainable solutions

The vision of sustainable corporate change took its first steps in 2002, and has not stopped to date.

In addition to being ISO 14001 certified, we have FSC certification, which guarantees that the product was made with raw materials from forests that are properly managed according to the principles of the two main standards: forest management and chain of custody.

In 2018 we become one of the first Italian B Corp companies. Being part of it means redefining as a company the meaning of ‘profit’ as the ultimate goal in a business perspective. The profit, in this case, is to return sustainable models to society, with a focus on the environment and social responsibility.

In 2020, we choose to become a BENEFIT Corporation. Our purpose as a Benefit Corporation includes creating a Common Benefit (Public Benefit) in the community in which we operate, defined as a positive and concrete impact on people and the environment.


Innovative solutions and materials for an all-round sustainable pack


  1. SUPPLY: Raw materials from Certified and Renewable Sources
  2. REDUCE: Thinner materials with maintained performance
  3. REUSE: New adhesives to facilitate packaging reuse
  4. FROM CRIB TO CRIB: Recycling and compostability

The FSC Certified Chain of Custody

  • FSC (Forest Stewardship Council) is a non-profit, independent organisation based in Bonn, Germany
  • FSC is regarded as the most rigorous and credible forest certification system in the world. It promotes forest exploitation that is strictly environmentally friendly, socially beneficial and ensures economic growth.
  • Highly recognised logo
  • The FSC Certified Chain of Custody (chain-of-custody COC) tracks the movement of products from certified forests through the supply chain to ensure proper use.
  • Sales is one of more than 24,000 COC-certified companies

FSC Self-Adhesive Papers

  • The Price: to ensure that the price barrier problem no longer exists, our suppliers have worked together with the supply chain to offer the market a cost-neutral solution.
  • The offering: the range of adhesive constructions includes more than 1,000 products suitable for labelling various products in the food, wine, spirits, dairy and other multiple applications
  • Product performance: there are no technical impacts on the product, which maintains the same performance

Recycled Self-Adhesive Cards

  • The Product: A variety of self-adhesive recycled (post consumer waste) papers are available on the market. It is possible to choose 100% recycled materials (Front + Silicone Paper) with TCF characteristics (no chlorine use)
  • Applications: Wine, food, beverage, cosmetics, etc.
  • Advantages: Easy to communicate, environmentally friendly solution that does not compromise the aesthetics of the product. The added value lies in being able to communicate the use of more sustainable packaging at the same price.

Labels for logistics use

  • Neutral labels for logistics use in carbon neutral or carbon positive papers allow for superior emissions performance compared to standard labels due to the smarter use and choice of natural resources in product design. The materials for these labels come from sustainably managed FSC™ certified forests. The range uses less raw materials, energy and water and generates less waste during its life cycle than standard labels.
  • Neutral labels for logistics use BPA-free and phenol-free.

Why use recycled self-adhesive papers?

  • To reduce the use of biomass materials by up to 59 %
  • To conserve natural resources by reducing water use by 31 %
  • To reduce energy use by 18 %
  • To reduce greenhouse gases by 20 %
  • To reduce waste generated by 16 %

Front cover in 100 per cent recycled FSC paper

Wine Label Solutions

  • The Product: recycled and responsibly sourced materials. Fleury, Cane Fiber and Grape Touch label faces are made from recycled material and offer brands an engaging story and consumers an extra reason to enjoy their favourite vintage wine.
  • Authenticity and sustainability: the Grape Touch FSC® natural paper front offers a sense of simple authenticity and craftsmanship, while using less virgin wood fibre. It is made from 15% grape waste from wine production, 40% post-consumer recycled fibre and 45% Forest Stewardship Council® certified virgin wood pulp. With its natural and attractive colouring, Grape Touch FSC® combines sustainability with excellent shelf impact.


Recycling Self-Adhesive Films

Plastics whose resin is derived in different percentages from post-consumer recycling:

  • White/transparent PP containing different percentages of recycled materials from post-consumer waste: up to 30% mechanically recycled plastic or 99% chemically recycled plastic.
  • White/transparent PE containing different percentages of recycled materials from post-consumer waste: up to 30% mechanically recycled plastic or 50% post consumer and 50% post industrial chemically recycled or 99% post industrial chemically recycled plastic.
  • Transparent or white PP from recycled plastic from Ocean Bound Plastic (OBP) waste. Ocean Bound Plastic (OBP) is plastic waste defined as “at risk of ending up in the ocean”. It is estimated that OBP generates 80% of marine plastic waste. OBP is ‘abandoned plastic waste’ located within 50 km of shores where waste management is non-existent or inefficient.
  • White PET containing up to 25% post-consumer recycled plastic.
    Ultra-clear PET containing up to 90% post-consumer recycled plastic.

BioBased Self-Adhesive Materials from Renewable Sources

  • White paper from sugar cane fibre: made from 95 % sugar cane fibre and 5 % hemp from processing waste
  • NATUREFILM Clear and White is a cellulose-derived, compostable and biodegradable film with the same desired qualities as plastic, but without the harmful impact on our environment. The cellulose in NatureFilm comes from sustainably managed forests (FSC), which are not genetically modified. We can supply it in combination with a compostable adhesive.
  • PP BIOBASED: PP produced from Bio naphtha, a 100% wood-based solution made from a residue of the cellulose production process from responsibly managed forests.
  • BIO CIRCULAR PE and BIO CIRCULAR PP: made from used cooking oil and up to 98% ISCC+ certified BioCircular content (according to the mass balance principle) to reduce the use of virgin fossil sources.

MarbleBase, no tree required.

Made from quarry waste.

80% of the face material MarbleBase is made from calcium carbonate from marble quarry waste. The remaining 20% is high-density polyethylene (HDPE). Entirely recyclable, made without water or bleaching agents and C2C Silver certified, MarbleBase offers a radically different approach to sustainable sourcing and gives you a new and engaging story to share with customers and consumers concerned about resource consumption.

The benefits.

Tear-resistant and waterproof, MarbleBase is approved for contact with moist, non-acidic and fatty foods. It is an excellent new alternative for labelling organic food, health and personal care products and beverages.

Thinner materials with maintained performance

ThinkThin: uses fewer resources!

  • THE PRODUCT: ThinkThin™ label constructions are up to 50% thinner than conventional label constructions. Depending on the product, they are made with up to 39% less oil, up to 46% less energy, up to 61% less water and generate up to 41% less waste. Increases efficiencies
  • THE APPLICATIONS: Can be used wherever conventional films are used
  • THE BENEFITS: They offer excellent wettability, transparency and resistance to bleaching from water contact. Thinner materials also bring operational advantages, including less downtime due to reel replacement and less space required for storage and transport.

Special stickers for the Multicycle

Special materials with particularly tough adhesives are now available on the market, designed to withstand the reuse of primary packaging over time, guaranteeing constant aesthetic quality and consequent reuse. In particular, beer bottles, and the beverage sector in general, is the main user of these materials.

Reducing the raw materials used and the waste produced during the product life cycle can significantly reduce the environmental impact of a label

PAPERS 70 g semi-coated vs. 80 g semi-coated

FILMS Coextruded on PET 23 vs. PE85 on Glassine

The Benefits of Using Thinner Materials: Should 1,000,000 sq m of PE85 on glassine be replaced with co-extruded PET23, these would be the practical results:

Linerless: Labels without silicone backing

  • 30 % thinner substrates containing 50 % more labels per roll to reduce reel changes
  • Siliconised backing eliminated and 42 % reduction in solid waste produced plus 40 % reduction in water usage per sqm
  • Ideal for logistics labels with regular shape. Need for specific applicators.

Washable Labels

Special materials designed for the beverage market that uses self-adhesive clear-on-clear solutions and needs to be able to wash the bottle so that it can be reused are now available on the market.

The washing cycle in which the special material, upon reaching a temperature between 65° and 85° naturally detaches itself from the bottle/flask in a perfect way so that it can be refilled and used again.

Recycling and Compostability

The CleanFlake Solution

In order to improve the recyclability of PET packaging, SALES proposes a line of materials called ‘CleanFlake’ that guarantees perfect release of the label and adhesive from the PET bottle during the recycling process.

In the high-temperature washing cycle, the CleanFlake materials (label face and adhesive) naturally detach from the PET bottle, enabling perfect recycling and greater efficiency in the production of rPET

1 kg of rPET uses 84 % less energy and reduces greenhouse gas emissions by 71 %.

Special Adhesives for Glass

To improve the recyclability of glass packaging, technologies are available that allow easy separation between the label and the glass container

  • Increases the sustainability credentials of brands
  • Improves the recycling process of disposable glass bottles
  • Maintains the on-shelf appeal of the product
  • Offers all the benefits of self-adhesive materials

Up to 74% of label material can enter the recycling process. Up to 40 kg of glass fragments per tonne of glass ends up in landfill


The adhesive ‘deactivates’ during the glass bottle recycling process, making it easier to peel off the label.


This technology reduces the amount of glass that ends up in landfill to 1.5 kg per tonne, improving the quality and quantity of recycled glass.


Specialised operators can take care of your waste by identifying the best disposal solution for each type:

  • Paper and cardboard, silicon paper, plastic, if properly sorted, are recycled
  • Trim scraps and other non-recyclable waste are processed to produce alternative fuel to coal for cement works.


In most cases, potential savings on current disposal costs, generally in the order of 10-20%.

  • Avoid landfill or incineration
  • Reduce consumption of non-renewable fossil fuels


The operator can issue a certificate testifying to the environmental benefits of this approach. Proof of your commitment to sustainability to share with your customers, employees and other stakeholders.